April 8

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Still Doing “How-To” Content? DO THIS To Win Clients (& Not Give Too Much Away!)

In this video, I want to show you how to attract more clients to your coaching and consulting business.

If you’re a coach, course creator, consultant, or author, you might be giving away too much of your “how-to” material too soon. You may actually be revealing so much information that, at the end of your coaching session, there’s not much left to buy from you.

In today’s world, people are exposed to many sources of overwhelming. They need help coping with those pain points. As consultants and course creators, we respond to that by wanting to show the clients how to overcome the pain points without delving deeper into the causes.

When dealing with a client, ask yourself:

What is the client’s pain?
What path did they follow to get there?

Once you’ve established this, you can offer them solutions. This will help you attract more clients.


Tags

how to content, how to information, overwhelm


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